Pemberdayaan Usaha Kerajinan Anyaman Industri Kreatif Penghasil Bambu Desa Kaliwungu Semarang
DOI:
https://doi.org/10.70095/dimasejati.v5i3.13929Keywords:
Branding, Creative Industry, Product Quality, Social MediaAbstract
The creative economy aims to develop small creative industries in the hope that an economic product produced can open up new markets and jobs. The development of a creative industry in one of the villages that has natural resource potential in the form of a bamboo forest which is still underutilized. The solution to the problem that we offer is to distribute woven bamboo products to cities or out of town, helping people produce goods made from woven bamboo that are more innovative, attractive, and modern so that woven bamboo products are not outdated and are no less interesting than other products made of metal, glass, so on. In addition to helping the village community regarding the sale of their woven products so that it is easier for the community to sell products other than to the only middlemen in the village, helping the community to earn income and providing satisfaction for the consumer.
References
Anshori, F. I., Ekawaty, N., & Cahyani, J. D. (2021). Pengaruh Brand Image Dan Kualitas Produk Terhadap Minat Beli Produk J. Co Donuts & Coffee Di Resinda Park Mall Karawang Pada Masa Pandemi Covid-19. Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA), 5(2), 2024-2045.
Fajri, A. (2023). Strategi Gapoktan Kendal dalam Menghadapi Era Industri 4.0 melalui Media Digital. Jurnal Lentera Widya, 4(2), 97-102.
Halim, A., Yuwono, E. C., & Mardiono, B. (2016). Perancangan Re-branding Produk Fera's Legit (Disertasi): Surabaya: Universitas Kristen Petra.
Putro, D. S., Jumari, J., & Murningsih, M. (2014). Keanekaragaman Jenis dan Pemanfaatan Bambu di Desa Lopait Kabupaten Semarang Jawa Tengah. Jurnal Akademika Biologi, 3(2), 71-79.
Simanjuntak, N., Idham, M., & Ardian, H. (2016). Pemanfaatan Rotan Sebagai Bahan Kerajinan Anyaman di Desa Sedahan Jaya Kecamatan Sukadana Kabupaten Kayong Utara. Jurnal Hutan Lestari, 4(3), 344-351.
Sunardi, N., Am, E. N., Sarwani, S., Lesmana, R., & Hasbiayah, W. (2021). Peran Digital Marketing Dan Manajemen Keuangan dalam Upaya Peningkatan Pendapatan UMKM yang Berdampak Pada Kesejahteraan Masyarakat di Tengah Pandemi Covid 19. Jurnal Abdi Masyarakat Humanis, 2(2), 96-104.
Trimoyo. (2016). Strategi Pengembangan Usaha Kerajinan Tangan Anyaman Bambu (Lambar) di Desa Tanjungsari Kecamatan Petanahan Kabupaten Kebumen. (Skripsi). Purworejo: Universitas Muhammadiyah Purworejo.
Downloads
Published
Issue
Section
License
Copyright (c) 2023 Annisa Fajri, Hajar, Olivia Aldira, Rini Adiningtyas, Ratna Shofiyatul Fitriyah, Rana Rosyana, Aulia Nur Pratiwi, Rahma Isyami Salsabila, Raihan Rachman Tsabata, Ainurrohmah, M Mifbakhul Maulana
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
Copyright
The author(s) hold the copyright of the published article without restriction. This policy means that the journal allows the author(s) to hold and retain publishing rights without restrictions
Licensing
DIMASEJATI by https://syekhnurjati.ac.id/jurnal/index.php/dimasejati/index is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
Â
Â
