THE ROLE OF HUMOR IN IMPROVING THE EFFECTIVENESS OF GUS KAUTSAR'S DA'WAH ON THE YOUTUBE CHANNEL TERAS GUBUK

Authors

  • Imam Mudzakir Universitas Islam Negeri Siber Syekh Nurjati Cirebon
  • Rani Ika Wijayanti Universitas Islam Negeri Siber Syekh Nurjati Cirebon
  • Zaenal Mutaqin Universitas Islam Negeri Siber Syekh Nurjati Cirebon

DOI:

https://doi.org/10.24235/holistik.v9i1.22304

Keywords:

da'wah, humor, preacher, communication effectiveness

Abstract

Although humor is important in adding a new dimension to the da'wah strategy, its  role is merely supplementary. This study aims to determine the effectiveness of  humor in Gus Kautsar's da'wah on the Teras Gubuk YouTube channel. This  qualitative study uses a descriptive method with content analysis as the approach.  The sample for this study was selected using purposive sampling. The researcher identified the Teras Gubuk YouTube channel and several informants as the subjects  of the study. Data were collected through observation, interviews, and  documentation. Data analysis techniques included reduction, presentation, and  drawing conclusions. The results indicate that humor effectively conveys religious  messages in Gus Kautsar's da'wah. .

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Published

2025-06-30

Issue

Vol. 9 No. 1 (2025): Juni 2025

Section

Articles

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