Behavioural Rationality in Religious Tourism : Exploring the Rationality Behind Tourist Action in Cirebon Rasionalitas Perilaku dalam Pariwisata Religi: Menelusuri Rasionalitas Perilaku Wisatawan di Cirebon

Abstract

ABSTRACT: This study aims to analyze the behavioural rationality of tourists in the context of religious tourism at the Sunan Gunung Jati Shrine and Bodhi Sejati Temple from the perspective of Islamic behavioural rationality. The study seeks to understand how pilgrimage motives, spiritual experiences, and religious values influence travel decisions and tourist movement patterns. A descriptive qualitative method was employed using phenomenological and sociological approaches. Data were collected through in-depth interviews, observations, and documentation involving pilgrimage tourists visiting the Sunan Gunung Jati Shrine and Bodhi Sejati Temple. The data were subsequently analyzed thematically using data triangulation techniques. The findings reveal diverse forms of behavioural rationality, reflecting a combination of instrumental rationality, affective rationality, traditional rationality, and value-oriented religious rationality. Instrumental rationality is manifested in tourists’ choices of transportation and their motivations for selecting particular destinations. Affective rationality is reflected in the selection of attractions and tourism activities that generate feelings of happiness and personal satisfaction. Traditional rationality is evident in tourists’ adherence to religious traditions when determining the destinations they visit. Meanwhile, value-oriented religious rationality is expressed through decisions guided by religious beliefs and spiritual commitments. These findings indicate that the behaviour of pilgrimage tourists is not driven solely by utilitarian considerations, but also by the pursuit of spiritual meaning and the internalization of religious values.
Keywords: Religious Tourism; Behaviour Rationality Tourist; Religion Motivation of Tourist.

ABSTRAK: Penelitian ini bertujuan untuk menganalisis rasionalitas perilaku wisatawan dalam konteks wisata religi di Makam Sunan Gunung Jati dan Vihara Bodhi Sejati berdasarkan perspektif rasionalitas perilaku Islami. Penelitian ini berupaya memahami bagaimana motif ziarah, pengalaman spiritual, dan nilai-nilai keagamaan memengaruhi keputusan perjalanan serta pola pergerakan wisatawan. Metode yang digunakan adalah kualitatif deskriptif dengan pendekatan fenomenologis dan sosiologis. Data dikumpulkan melalui wawancara mendalam, observasi, dan dokumentasi yang melibatkan wisatawan peziarah yang berkunjung ke Makam Sunan Gunung Jati dan Vihara Bodhi Sejati, kemudian dianalisis secara tematik menggunakan teknik triangulasi data. Hasil penelitian mengungkap beragam bentuk rasionalitas perilaku yang mencerminkan kombinasi rasionalitas instrumental berdasarkan pilihan transportasi dan motivasi memilih destinasi. Afektif, pilihan atraksi dan aktivitas wisata sebagai sebuah kebahagiaan.Tradisional,kepatuhan pada tradisi keagamaan ketika menentukan destinasi yang dikunjungi dan rasionalitas berbasis nilai-nilai keagamaan. Temuan tersebut menunjukkan bahwa perilaku wisatawan religi tidak semata-mata didorong oleh pertimbangan utilitarian, tetapi juga oleh pencarian makna spiritual dan penghayatan nilai-nilai agama.
Kata Kunci: Wisata Religi; Rasionalitas Perilaku Wisatawan Religi; Motivasi Kegamaan Wisatawan.