EKSISTENSI LPP RRI MATARAM BERDASARKAN TEORI NICHE

Authors

  • Andi Tamrin Universitas Islam Negri Sunan Kalijaga Yogyakarta

DOI:

https://doi.org/10.24235/orasi.v10i2.5217

Keywords:

LPP RRI Mataram, Existence, Niche Theory.

Abstract

Abstract
The level of competition of radio stations in NTB in the past few years has increased considerably with the presence of private radio. LPP RRI Mataran as a government radio, so naturally it must be able to compete and at the same time maintain its existence as a public broadcasting institution. This research uses descriptive qualitative research methods. By using Niche theory, LPP RRI Mataram can compete, while at the same time being able to maintain its existence as a public broadcasting institution because it can fulfill three major components to be able to compete with other industries. The three components are capital, advertisers who can support the survival of LPP RRI Mataram, namely from the state budget and regional budget. types of content, pro1, pro2, and optimize audio and video streaming technology resources and RRI Play, beyong. types of audience, the entire NTB community.

References

F.Anita Herawati dan Setio Budi HH, Ekologi Media Radio Siaran di Yogyakarta Kajian Teori Niche Terhadap Program Acara Radio Siaran di Propinsi Daerah Istimewa Yogyakarta, Ilmu Komunikasi, Vol. 4, Nomor 2.

Jualiansyah Noor, Metodologi Penelitian, Kencana prenada Group

Masduki, jurnalistik Radio, Yogyakarta: Lkis, 2001

Masduki, Radio Siaran dan Demokratisasi, Yogyakarta: Jendelah.

Muhamad Mufid, Komunikasi Regulasi & Penyiaran diterbitkan Atas kerja Sama Dengan UIN Press

Suryadi, Pengertian Eksistensi, dalam http://digilib. Unila.ac.id. diakses pada 5 November 2019

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Published

2019-12-16

Issue

Vol. 10 No. 2 (2019): December 2019

Section

Articles

License

Copyright (c) 2019 ORASI: Jurnal Dakwah dan Komunikasi

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